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Press Releases | In the News | Media Contact Info Press Release Watching the Conventions for Fun and Profit WASHINGTON, D.C. - Friday, August 11,2000 - Never has watching a convention been as engaging or potentially profitable. SpeakOut.com has teamed with MSNBC and will be conducting a four-night nationwide Internet-based research study during the upcoming Democratic National Convention involving thousands of likely voters, offering a $5,000 prize to one lucky participant. The MSNBC/SpeakOut.com Instant Viewer Response room can be accessed at http://speakout.msnbc.com, and will be open on the evenings of August 14, August 15, August 16 and August 17. Each night of the convention, participants will be able to rate each key convention speech, on an issue-by-issue, moment-by-moment basis. While watching the speeches on TV, participants connected to the MSNBC/SpeakOut.com Instant Response Room via their PCs, will be able to move an on-screen "slider" to the right if they agree with the speaker or to the left if they disagree. As thousands of users respond and react within the Response Room, SpeakOut's patent-pending Ntercept technology will aggregate user responses in real time, second-by-second, and provide instant analysis of how different demographic groups are reacting, with complete summary information and analysis available as well. In Philadelphia, for example, cross-tabulated data of viewer response to George W. Bush's speech were available on MSNBC.com and SpeakOut.com online even before the Texas Governor left the stage. The research provided rare insight into which messages connected with voters, and which themes missed their mark. Archived results from Philadelphia are also available at www.SpeakOut.com. Results from the Democratic Convention will be posted on MSNBC.com and SpeakOut.com's websites immediately after each major speaker concludes his or her remarks. "Ntercept Internet technology transforms the passive watching of a convention speech into an interactive experience in which a citizen gets involved," stated Ron Howard, Chairman and CEO. "We are pleased to give voice and understanding to the opinions and views of thousands. We hope this event and the related $5,000 award help inspire all citizens to get involved in our democratic process." Participants must be registered at SpeakOut.com and must adhere to the contest rules which are posted on SpeakOut.com's website (http://www.speakout.com/contestrules). In general, to qualify participants must be registered at SpeakOut.com, watch the major speeches on television, and provide moment-by-moment reactions to the action on the podium on at least one evening. About SpeakOut.com Based in Washington, DC, SpeakOut.com (www.speakout.com) is America’s leading non-partisan Internet activism Web site and online opinion research company. Launched in February 2000, SpeakOut.com seeks to enhance the democratic process by enabling citizens to have a voice in the decisions that affect their lives. Users enjoy a wide variety of news and information tailored to their interests and activism tools allowing aggregated messaging to a vast array of public officeholders, candidates, business and news executives. SpeakOut.com invites users to participate in scientific surveys and market research through its patent-pending online research technology called Ntercept,TM that brings the research room to the participant. Ntercept provides real time, second-by-second, live analysis and allows for larger, more demographically diverse panels than ever before, with lower cost and greater speed and statistical accuracy. Contacts
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